![]() ![]() P.S for more tips for your business Instagram account, check out: Without further ado, here are 14 things you can start doing on Instagram Stories now to raise your brand’s profile, grow engagement and convert more customers! Instagram Stories lock users into watching things they didn’t even know they wanted to, which is why it’s the perfect place for businesses to be! Click To Tweet Don’t believe us? Check out this infographic for 30 amazing business case studies! Instagram Stories therefore lock users into watching things they didn’t even know they wanted to, which is why it’s the perfect place for businesses to be. Looking at Hopper HQ’s account, on average 80% of users ‘Forward Tap’ through Instagram Stories rather than ‘Exit’, proving that people like to stay on for the ride. Instagram Business insights show you how many people clicked forward on to the next Story from yours, and how many left the conveyor belt. I’m not basing this on my personal experience alone. We don’t know what’s coming up next, and it’s easy to keep clicking through rather than exiting. The addictive design of Instagram Stories has us stuck viewing them for longer than we ever plan to.
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